Tjeta specializes in customer validation for positive impact projects. We help the brightest minds of this time solve the big problems the world is facing by validating their solution smart & pragmatically.
Got all critical questions for your investor pitch covered?
Are you shaping your international expansion plan?
Do you need to validate your innovation pipeline?
Has a new competitor come up that threatens your unique advantage?
Research projects have a tendency to become over-engineered, huge, expensive and in flexible mega projects that take forever to complete. We want to change that and uncover relevant insights, with the right target fast. Roughly right is better than precisely wrong.
“Our goal is to help you find the right answers to your innovation questions in a fast and effortless way.”
Our company is set up by Karen after 12+ years experience in innovation consultancy and qualitative research. Inspired by experiences across Tech, Banking, FMCG and Fashion, in boutique agencies and huge corporates, using traditional research methods and following Lean Start-up, she decided to venture out on her own to help companies do their innovation research in an agile yet high quality manner.